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Advertising

Measure which campaigns work across platforms, within the bounds of the GDPR.

Without third-party cookies and under strict consent requirements, measuring across platforms has become hard. Linksight links the data of advertisers and platforms in a clean-room-style collaboration, so that only aggregated insights come out.

Cross-platform measurement & attribution

See which campaigns work across platforms, without pooling customer data.

Cross-platform measurement connects customer interactions across websites, apps, devices, and channels into a privacy-safe picture of the journey and of campaign performance. In Europe, the data behind that picture is fragmented across platforms and locked down by GDPR and consent requirements. Advertisers see which channels and campaigns drive results instead of guessing at attribution. Budget shifts to what works, and less spend is wasted. Linksight lets advertisers and platforms link records in a clean-room-style collaboration: each party’s data stays at its source, and only aggregated, privacy-preserving insights come out. Consent-aware linking keeps it within GDPR bounds.

Want to know how Linksight can support your case?

Every sector has its own questions. We are happy to think along about yours and show you how the Linksight platform works.